.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in equity capital annually, have actually increased almost $360 million until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is because of market concentration, improved regulative pressures, and economical uncertainties.ADWEEK spoke with five VCs who continue to purchase adtech companies, despite these difficulties, about what they are searching for as well as what they stay away from. Perhaps unsurprisingly, these financiers are targeting opportunities in privacy-focused modern technologies as well as industry-specific places like hooked up television.